The Rebrand Story

Four years ago, a routine blood test changed everything. For forty years, being "naturally thin" was enough. Like many who coast on good genetics, I never questioned my health—until I learned that looking "fine" and being fine are two very different things.

My journey, which I chronicled in my book The Paradox of Fine: A Midlife Health Transformation, isn't about dramatic weight loss or extreme transformation. It's about what happens when we stop settling for "good enough" and start asking what's possible beyond "fine." From awkward first steps into fitness culture to the emotional complexity of progress, I discovered a strength far deeper than muscle.

As a software engineer, I've always loved building things. After earning my personal trainer certification, it felt natural to combine my passion for health with my professional skills. That's how Rebrand was born—a platform for anyone who suspects there's something better than "fine" waiting on the other side of change.

"Because sometimes the most profound transformations happen even when we look perfectly fine on the outside—and a healthy-looking body is just evidence that the plan is working."

Rebrand is my invitation to you: to challenge "fine," to grow, and to discover what's possible when you bring intention to your health journey. Whether you're just starting out or looking for the next step, I hope you'll join me.